SoleRebels - Good Goal - The sustainable guide

That Ethiopia is the birthplace and one of the biggest producers of quality Arabica coffee is generally known. Now they have a second export-product with a high added value and social and environmental benefits, the first fair trade shoe. The concept is booming and now it’s possible to buy their shoes in a specially designated shop in Barcelona.

The concept is as simple as it is innovative. For SoleRebels used car-tires are recycled into the soles of shoes. On top of that organic cotton is placed by artisanal handworkers. These get paid 4 times the minimum wage which is 3 times the industry average. The shoes don’t only look good, they’ll also give you a good feeling, at your feet and in your mind. It doesn’t surprise that the founder of SoleRebels is now declared one of the most influential Africans. The product is booming and now already available in more than 40 countries. A success-story of which we hope it will continue a long time.