ECOALF - Good Goal - The sustainable guide

ECOALF: Madrid based fashion brand combining aesthetics and advanced sustainability

There is no Planet B. That’s the slogan of ECOALF and a great indication of why they do what they do. Founded with an aim of proving that aesthetics and sustainability can be “partners in crime”, this brand with a shop in Madrid is a must-visit for anyone with an interest in fashion. Cause what they do, is quite remarkable!

Founder Javier Goyeneche realized that using more natural resources would harm our planet, on which natural resources are being used (and wasted) at an incredible speed. So recycling would become the preferred working method for ECOALF. Thanks to some great innovation and research, and partnerships around the world, they manage to create high quality fabrics from fishing nets, plastic bottles, tires, even used coffee ground. All of that is then turned into highly fashionable clothes, in a collection for men, women and children. If you see the beautifully designed pieces you won’t believe that the story of where they come from is reality, even though it is. You should check out their most recent project, called Upcycling the Oceans, by the Ecoalf foundation (a non-profit organization), working in partnership with fishermen to collect rubbish, which is then turned in valuable fabrics. All the info can be found via this .

ECOALF shows that a mind for sustainability, creativity and innovation can create exceptional things. No wonder they received several sustainability accreditations. Visiting their shop is truly a must when in Madrid!

More sustainable fashion stores: in Madrid or Europe

More sustainable places: in Madrid or Europe

Good Goal is an independent guide to sustainable fashion stores and other sustainable places in Madrid and beyond. We visit every place ourselves and only list the most innovative ones; nobody pays to be in the guide. If you want to give thumbs up for that, please like our