Altromercato - Good Goal - The sustainable guide

Altromercato: hip and ethical fashion and accessories in Rome

In recent years the scene of fair and slow fashion is gaining ground at a huge speed. Even in Italy, home of various world-renowned fashion designers, the innovative and ethical fashion scene is booming. One nice place to find hip and funky ethical fashion is this Altromercato shop.

This shop is located in one of Rome’s most famous shopping districts, and has a large range of clothes and accessories (e.g. bags) available. The style is funky, fresh and trendy, and prices are affordable. Definitely worth to have a look. Cause if there is one area in which fair working conditions still need a huge boom, its in fashion. Thanks to innovative new labels and shops as Altromercato, the alternatives yet exist.

Altromercato is a social cooperation, active at multiple locations in Italy since 1988. They are similar as other fair trade associations, such as Oxfam, although Altromercato is Italy’s largest, with about 300 shops. The goal of Altromercato is to empower people in the Southern Hemisphere by offering them fair prices and working conditions. They also have their Altromercato Italian Solidarity line, which works with Italian producers (such as from organizations using the land confiscated from the mafia). Altromercato focuses on fair prices but also attaches a lot of importance to organic farming, to social/environmental development and to transparency. They also sell via their online store, where you can find a wide range of fair food, fashion, accessories and interior products. All unique and handmade items.