10 innovative European fashion stores
There’s a wide range of stores in Europe that are transforming the fashion scene, and are going for ethical, sustainable, green, organic, slow fashion. Let’s present a few pioneers, examples of the innovative work that many are performing. 10 innovative European fashion stores to visit.
- Atypical Valencia – Valencia, Spain
At Atypical Valencia they sell clothes for which they do the design themselves and let them be printed in Valencia. This way, they want to help the local economy using design. Most of the prints are about local landmarks or events and every piece comes with an information sheet. More information
2. D’un comme un accord – Barcelona, Spain
At d’un comme un accord you can see the designer making artisan / upcycled fashion. Unique items in a limited series. It’s also possible to have tailor-made items, thanks to the artisan work here. The men’s, women’s, genderless fashion and accessories are all made on place, or come from local producers in the area.. More information
3. Wertvoll – Berlin, Germany
What makes Wertvoll in Berlin different is that they focus on standards, and label the products they sell accordingly. The items are either fair (produced according to social and ethical conditions), ecological (made of ecological resources), handmade, recycled (some of the resources in the piece come from recycled sources) or donated (part of the revenues are donated to good causes). Some are a combination of several labels. More information
4. Zündstoff – Freiburg im Breisgau, Germany
Zündstoff in Berlin created their shop using upcycled elements and environmentally-friendly appliances. They offer different fair and sustainable brands such as Bleed, EKN and John W Shoes. Every brand here has its story. Men and ladies collections are available and are both stylish and trendy. The website of Zündstoff gives very clear and decent explanations on the choice for organic and fair fashion, perfect for those wanting more information on the issue. More information
5. Belgikië – Brussels, Belgium
In this shop you can find several items, from t-shirts to postcards to ecological soaps to decoration items, all made in an artisan way, by local designers. Belgikië chooses carefully with whom they collaborate, always focusing on proximity, local and ethical production. As an extra, prices are very reasonable for these quality products. And the designs are really fashionable, innovative and often using typical Belgian humor to spice them up. From every single product sold here, the owners know the story of the product and show this story with a picture of the designer. It’s a lovely, innovative measure that perfectly demonstrates the differences with major chain stores. More information
6. The Circular Project Shop – Madrid, Spain
This pioneering place is not a regular shop, it has sustainability as the core basis of the concept. Ethics, high environmentally-friendly and fair standards meet fashionable clothes here. Every piece comes with full transparency on the production, from beginning till the end. You’ll find different brands, all carefully selected on the issue of sustainability, such as Zurda, Slow Artist, Siro and more. As the name reflects, this shop believes in “slow” artisan work as well as in the new circular economy, in which resources are used efficiently and “waste” becomes an un-existing concept. More information
7. Peseta – Madrid, Spain
Peseta, a hidden gem in Madrid. This shop (or should we call it a project), sells several stuff with a clear philosophy. Producing in Madrid is the most important one. Local production is such an important issue we have forgotten in Europe, though it’s certainly the future! Peseta works with two factories in Madrid, of which one is a cooperative. The only logical exception is a line they produced in Brazil, since this one is only on sale in Brazil. Respect for environmental standards is certainly another issue as well at Peseta. But it’s also a place where design and creativity flourish, where the products you receive aren’t mass goods, but unique products with a story. More information
8. Verde Moscú – Seville, Spain
Verde Moscú offers a sustainable fashion collection for men and for women. From shoes to jackets and everything in between, always made with ecological materials such as organic cotton, recycled or other sustainable materials, as well as fair trade materials and fair working conditions. They not just offer sustainability, comfort and stylishness is provided as well, which you can already feel in the very stylish shop design of Verde Moscú. Products here come with a story, one of fashion pioneers that are changing the world in which they work. More information
9. Baobab Company – Barcelona, Spain
Baobab Company Barcelona offers tropical wear, which is all made in a slow, artisan way. The family of the shop-owner are behind the concept, with a tropical, Caribbean style that invites to travel. Besides offering a clear answer on “who made your clothes”, they also carefully watch the materials they use. An honest, transparent store, run with passion. Read more.
10. Valérie Berckmans – Brussels, Belgium
This slow fashion store in the heart of Brussels is an example of how things can be done differently. It’s the project of two sisters, with two adjacent stores. Valérie sells her own sustainable fashion line, and next door one can find the SuperGreen Me store with all kinds of sustainable accessories and objects. For the fashion, sustainable materials are chosen, and all fabrication is done in small workshops in Belgium and France. More information
This is just a mere selection of the incredible amount of slow and sustainable fashion pioneers to be found in Europe. For more addresses, click here. For sustainable news, please follow our .